How does it work?
Brands install the Inspired Shopify App and choose a donation percentage to start creating impact. Customers shop at your storefront like normal. After a customer completes checkout (no buyer funnel disruption), they choose a charity where they want your brand to donate to. Customers have the option to become an Inspired Member to obtain rewards for shopping at brands within the Inspired Collective. As Inspired Members earn rewards, they shop more within the Inspired Collective driving sales to brands. Hence, brands acquire new customers with initial purchases and/or retain existing customers with subsequent purchases. Donations are settled on a monthly basis sending the donation funds to PayPal Giving Fund for distribution to the respective charities.